VICTO T

Lead Commercial Print Production & Wholesale Catalog Strategist

Print Buddy • Freelance

Jul 2026 - Jul 2026 • 0 mos

Executed the end to end creative direction, structural layout, and technical print preparation for high volume wholesale product catalog, retail display booklet, and B2B promotional literature. Specialized in transforming extensive, complex product inventories, manufacturing data, and multi-category SKUs into highly organized, visually compelling, and scannable print assets that streamline the purchasing workflow for retail buyers and corporate clients. Developed meticulous, data driven page hierarchies and custom grid systems designed to balance dense technical specifications such as pricing matrices, sizing charts, material variations, and barcodes with clean, high end commercial aesthetics. Managed large scale digital asset pipelines, including high resolution product photography curation, background removal coordination, and precise color correction to guarantee absolute color accuracy across varied physical paper stocks. Fully responsible for the rigorous pre press engineering of all deliverables. Formatted complex multi-page documents to strict commercial publishing standards, managing precise bleed allowances, trim marks, safe zones, gutter splits for perfect bound or saddle stitched layouts, and rich black text optimization. Delivered flawless, high resolution, print ready PDFs optimized in CMYK color spaces, ensuring a seamless transition from digital design to physical retail display media that actively drives wholesale volume and enhances brand authority.

B2B Graphic Designer (Real Estate & Commercial Media)

Compact Home Lifts • Freelance

Jun 2026 - Jul 2026 • 1 mo

Lead the end to end creative direction, strategic layout, and graphic design for premium commercial real estate marketing collateral, specializing in high ticket property sale brochure, investment pitch book, booklets and asset lookbook that drive investor engagement. Key Responsibilities & Achievements: High End Asset Creation: Designed sophisticated, multi page print and interactive digital brochure, lookbook, and offering memorandums for high value commercial properties and Class A developments. Data Driven Design: Transformed complex real estate data including architectural floor plans, site maps, ROI metrics, and demographic data into highly polished, intuitive visual graphics that communicate immediate value to B2B investors. Strategic Branding: Established tailored visual identities, typography hierarchies, and premium color palettes unique to each property, ensuring marketing materials aligned perfectly with luxury commercial market standards. Cross Functional Collaboration: Partnered closely with brokers, developers, and marketing teams to translate property specifications into compelling visual narratives, consistently meeting tight market-launch deadlines. Print & Digital Optimization: Managed full production lifecycles, delivering pixel perfect, print-ready files for physical distribution alongside fully optimized, interactive PDFs for seamless email and LinkedIn outreach. i did all this using canva and adobe illustrator

Lead Catalog & Lookbook Designer (B2B & Wholesale)

Company • Freelance

Apr 2026 - Jun 2026 • 2 mos

Direct the conceptual design, grid architecture, and production of high volume B2B product catalogs, wholesale line sheets, and brand lookbooks. Specialize in transforming large inventory data into structured, visually stunning purchasing tools that streamline the ordering process for global wholesale buyers. Key Responsibilities & Achievements: Wholesale Asset Engineering: Engineered comprehensive, multi page B2B print and digital catalog featuring hundreds of product listings, maintaining absolute visual consistency across dense layouts. Lookbook & Line Sheet Synthesis: Developed high end visual lookbooks that tell a brand story, seamlessly paired with clean, functional wholesale line sheets to maximize order conversions. Data & SKU Management: Organized complex product data including SKU numbers, bulk pricing tiers, material specifications, and color variations into highly intuitive, scannable typographic grids. B2B Conversion Design: Structured catalog navigation, tables of contents, and visual indexes to minimize friction, allowing corporate buyers, distributors, and procurement teams to locate and order items rapidly. Production Readiness: Prepared flawless master files optimized for high-volume commercial printing, while generating lightweight, interactive digital PDFs with clickable links for seamless email and WhatsApp distribution. specialize on canva and illustrator