victoria carter

Press Release Writer and PR Specialist

United States • Indépendant

Oct 2023 - Present • 2 yrs 11 mos

I work as a freelance Press Release Writer and PR Specialist, helping businesses, startups, entrepreneurs, authors, organizations, and personal brands communicate important news in a professional and media ready format. My expertise covers press release writing, editing, rewriting, PR content development, SEO friendly news content, and preparation for press release distribution. I develop press releases for a wide range of announcements, including company launches, product launches, business milestones, partnerships, events, awards, book launches, new services, organizational achievements, and brand announcements. I focus on creating strong headlines and subheadlines, news focused opening paragraphs, clear supporting information, credible quotes, calls to action, company boilerplates, and professional media contact sections. I also help clients refine their messaging so that their announcements are clear, engaging, relevant, and easy for journalists and audiences to understand. When distribution is requested, I assist with preparing releases for appropriate PR and media distribution channels and organizing available publication or distribution information. My approach combines professional writing, research, audience focused storytelling, SEO awareness, proofreading, and attention to detail. Every project is tailored to the client's announcement, industry, target audience, and communication goals. My objective is simple: turn important business news into a polished, credible, and publication ready story that helps clients communicate their message effectively.