
Vincent
eCommerce Website Developer And Digital Marketing Specialist
Compétences

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Expérience professionnelle
Ecommerce Specialist
SHEIN • Freelance
May 2018 - Jun 2020 • 2 yrs 1 mo
Supported the growth and optimization of SHEIN’s fast-fashion ecommerce platform, focusing on improving site performance, increasing conversions, and enhancing the overall customer journey. Key Responsibilities & Achievements Strategic Ecommerce Planning: Designed and executed data-driven ecommerce strategies aimed at increasing conversion rates, strengthening user experience, and improving promotional campaign performance. Merchandising & Product Content Management: Managed the full product lifecycle including SEO-optimized product listings, high-quality product visuals, and inventory coordination for more than 5,000 active SKUs. Campaign Execution: Led major promotional campaigns and flash sale events that boosted Average Order Value (AOV) by approximately 18%. Performance Analysis: Utilized analytics tools and A/B testing to monitor KPIs, identify growth opportunities, and continuously improve site engagement and conversion performance. Cross-Functional Collaboration: Worked closely with marketing, logistics, and supply chain teams to ensure product availability, accurate order fulfillment, and consistent brand messaging across digital channels.