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Viraj O
@viraj_o2
Graphic Designer
Royaume-Uni
Anglais
À propos de moi
Almost 20 years crafting brand identities, campaigns, logo systems, and packaging design for companies that need visuals to scale across markets, teams, and touchpoints. I use AI to speed up concept exploration, freeing more time for the strategic thinking that actually differentiates a brand. My approach: solve the business problem behind the brief, not just chase trends. If you need an identity or packaging system built to last, not just impress in a pitch deck...let's talk.
Compétences
Viraj O
hors ligne •
Voir mes services
Direction artistique
I will develop a creative campaign concept for your brand
Design de logo
I will create a professional brand identity and visual direction
Expérience professionnelle
Agency
Temps plein • 4 yrs 1 mo
Creative Lead
Jul 2025 - Jul 2026 • 1 yr
BWP Leading creative development across campaigns, helping shape ideas at a conceptual level and ensuring they translate effectively across different channels. Developing campaign concepts and creative direction for key client briefs. Defining how campaign ideas transition across print, digital, social and wider touchpoints, ensuring consistency while adapting creative appropriately for each channel. Supporting and mentoring the studio team, providing creative direction, feedback and guidance throughout the design process. Challenging and pushing creative output to raise the overall quality and effectiveness of studio work. Working collaboratively with wider teams to strengthen the creative process and ensure ideas are delivered effectively from concept through to execution.
Senior Graphic Designer
Aug 2021 - Sep 2024 • 3 yrs 1 mo
Cracked Ltd Joined Cracked as a freelance designer before transitioning into a permanent role, working across a range of high-profile client projects and creative briefs. Developed conceptual campaigns and branding projects for core clients, from initial creative thinking through to finished campaign assets. Created web UI/UX designs, balancing strong visual design with clear, intuitive user experiences. Presented creative concepts and design solutions directly to clients and stakeholders, explaining the thinking behind the work and responding to feedback. Collaborated with creative and account teams to develop ideas and deliver work to brief, deadline and production requirements.
Freelance Senior Designer
Freelance • Freelance
Apr 2016 - Sep 2021 • 5 yrs 5 mos
Graphic & Brand Designer with experience across branding, marketing campaigns, and web design — working agency and client-side on FMCG, retail, hospitality, and food-service brands. Agencies: Revere, The Marketing Practice, h2o, Purple Agency, Bigkid, Be Curious, BWP, Hunter, M&C Saatchi, Gilroy, Cracked Clients: Audi, Sony, Pradera, Toshiba, Westcoast, Kärcher, Fujifilm, O2, Clarks, Harley-Davidson, IKEA, Lenovo, Nescafé, Quorn, Starbucks Branding: Led strategy, naming, logo design and guidelines for Sodexo's Waste In Mind food-waste initiative, Rainmakr fashion label, Debonaire personal styling brand, and Ital Remedies health-foods brand. Designed ISS Refuel app branding and Nestlé's Project Phoenix — a global logo and template system for Nestlé's internal digital-comms platform. Marketing Campaigns: Delivered interim packaging for Baskin Robbins during a global brand refresh, rolled out across six flavours. Created concept, photography and campaign assets for ISS Made's summer cuisine campaign, IKEA in-store seasonal events, Docks Bruxsel's shopping-centre identity, Ocean Terminal's family campaigns, and Kärcher's B2B/B2C product campaigns — spanning posters, digital ads, email and experiential. Web Design: Led UX/UI design, development and testing for Savvy Chef (rebuilt from a single landing page to a full brand website), The Montessori Conference (custom Eventbrite ticketing portal), and Ital Remedies (bespoke ecommerce build).
