
Veronica Smith
LEAD GENERATION, SOCIAL MEDIA MARKETING EXPERT
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Social Media Marketing Expert
Pedialyte • Freelance
Jan 2025 - Present • 1 yr 7 mos
Managed social media marketing campaigns across platforms including Facebook, Instagram, and LinkedIn to increase brand awareness, audience engagement, and lead generation. Planned and maintained content calendars, created engaging posts and promotional materials, and scheduled content for consistent brand visibility. Used Facebook Ads Manager to develop and optimize paid advertising campaigns, targeting specific audiences based on demographics, interests, and behaviors. Monitored campaign performance through analytics, tracked key metrics such as reach, engagement, click-through rates, and conversions, and adjusted strategies to improve results. Collaborated with team members to align marketing activities with business goals while responding to audience interactions and maintaining a strong online brand presence.