
Harshita Tandon
Digital Marketing Specialist, Google Ads, GBP And Analytics
Compétences

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Portfolio
Expérience professionnelle
Google Ads
Cognizant
Jun 2025 - Present • 1 yr 2 mos
Manage and optimize Google Ads campaigns to improve click-through rates (CTR), conversion rates, and overall campaign performance. Conduct keyword research and audience analysis to develop targeted advertising strategies aligned with business objectives. Monitor campaign metrics using Google Ads and Google Analytics 4 (GA4) to identify optimization opportunities. Analyze user journeys, conversion funnels, and engagement metrics to support data-driven marketing decisions. Implement campaign optimizations including bid adjustments, keyword refinement, audience targeting, and ad copy recommendations. Collaborate with internal teams to improve campaign effectiveness and maximize return on advertising spend (ROAS). Support conversion tracking and performance measurement through Google Tag Manager and analytics tools.
Google My Bussiness
Spotlight
Oct 2022 - Jun 2025 • 2 yrs 8 mos
Managed Google Business Profile (GBP) optimization for enterprise clients to improve local search visibility and customer engagement. Conducted local SEO audits and maintained business listing accuracy across digital platforms. Developed and published Google Posts to increase local audience engagement and brand visibility. Monitored customer reviews and online reputation metrics to strengthen brand credibility. Analyzed GBP performance insights and recommended optimization strategies to improve local search performance. Coordinated with client and internal teams to execute location-based digital marketing initiatives.