Usama Saleem

SEO Manager

Market Grid • Freelance

Jun 2022 - May 2025 • 2 yrs 11 mos

As an SEO Manager, I led the development and execution of comprehensive SEO strategies to drive organic growth, improve search engine rankings, and maximize online visibility across multiple digital properties. I managed end-to-end SEO initiatives, including advanced keyword research, technical SEO, on-page and off-page optimization, content strategy, backlink acquisition, and competitive analysis. My responsibilities included conducting in-depth website audits, identifying and resolving technical issues related to crawling, indexing, site speed, and overall site architecture to enhance search performance and user experience. I leveraged industry-leading tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog to monitor KPIs, analyze performance trends, and uncover growth opportunities. I collaborated closely with content, development, UX, and marketing teams to implement data-driven SEO campaigns, align organic search strategies with business objectives, and ensure best practices were integrated across all digital initiatives. Through strategic planning, performance analysis, and continuous optimization, I successfully increased organic traffic, improved conversion rates, and delivered measurable business results.

SEO Specialist

HUB International • Freelance

Oct 2020 - May 2022 • 1 yr 7 mos

As an SEO Specialist, I developed and executed comprehensive SEO strategies to improve organic search rankings, website traffic, and online visibility. My expertise included advanced keyword research, technical SEO, on-page optimization, content strategy, backlink analysis, and competitor research. I conducted website audits, resolved crawl and indexing issues, optimized site architecture, and implemented SEO best practices to enhance user experience and search performance. Proficient in Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog for monitoring rankings, tracking performance, and identifying growth opportunities. I collaborated with content and development teams to drive sustainable organic growth, increase conversions, and achieve measurable business results through data-driven SEO campaigns.

SEO Executive

Tech & Fix • Freelance

Mar 2019 - Sep 2020 • 1 yr 6 mos

As an SEO Executive, I managed on-page and off-page SEO strategies to improve website rankings, organic traffic, and search engine visibility. My responsibilities included keyword research, competitor analysis, technical SEO audits, content optimization, meta tag creation, link-building campaigns, and performance tracking using Google Analytics and Google Search Console. I optimized website structure, improved page speed, monitored keyword rankings, and implemented SEO best practices to increase conversions. Experienced in SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog. Successfully enhanced search performance through data-driven SEO strategies, content marketing, backlink acquisition, and continuous website optimization while staying updated with the latest search engine algorithm changes.