
Marie McIntosn
Luxury Label Design That Elevates Your Product
Compétences

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Portfolio
Expérience professionnelle
Packaging & Brand Identity Designer
Freelancing Career
Dec 2023 - Present • 2 yrs 5 mos
I work with product-based brands to design packaging and label systems that improve shelf visibility and strengthen brand identity. My focus is on creating modern, clean, and high-converting designs tailored for food, beverage, and consumer goods markets. I have developed multiple branding concepts including beverage cans, wine labels, craft beer packaging, and pet product designs. Each project is crafted to communicate brand value clearly while attracting target customers in competitive retail spaces. My workflow includes concept research, visual direction, typography styling, and final mockup presentation to ensure a professional and market-ready result.
Freelancer.com
8 yrs 5 mos
Visual & Product Packaging Designer
Nov 2022 - Present • 3 yrs 6 mos
I focused on building strong visual packaging designs for startup and small-scale brands looking to establish a premium market presence. My work involved designing label concepts and packaging layouts that balance creativity with commercial appeal. I gained experience working on experimental branding projects such as energy drinks, specialty beverages, and boutique food packaging. This helped me develop a strong understanding of how design influences customer buying decisions. My approach is centered on clarity, visual hierarchy, and brand storytelling to ensure every design communicates effectively and stands out.
Freelance Packaging & Label Designer
Jun 2021 - Present • 4 yrs 11 mos
I specialize in creating high-impact packaging and label designs for food, beverage, and consumer products. My focus is on developing visually compelling and market-ready designs that help brands stand out in competitive retail environments. I have worked on a variety of projects including luxury wine labels, craft beer branding, energy drink packaging, and pet product labels. Each design is created with attention to detail, brand identity, and shelf appeal to ensure maximum visual impact and customer attraction. My process includes concept development, typography selection, layout composition, and realistic mockup presentation to help clients visualize the final product in real-world settings.