Md Mahedi

Senior Digital Campagin Manager

Software Keys Hub • Temps partiel

Mar 2026 - Present • 6 mos

Senior Digital Campaign Manager | Sysonex, Toronto, Canada (Part-Time) As a Senior Digital Campaign Manager at Sysonex, I am responsible for planning, executing, and optimizing multi-channel digital advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads. My primary focus is to increase brand awareness, generate high-quality leads, drive website traffic, and maximize return on advertising spend (ROAS). I create, manage, and optimize campaigns using advanced audience targeting, keyword research, remarketing strategies, conversion tracking, and A/B testing to improve campaign performance. I continuously monitor key performance metrics such as CTR, CPC, CPM, CPA, conversion rate, and ROAS, making data-driven decisions to enhance campaign efficiency. My responsibilities also include setting campaign budgets, analyzing competitor strategies, implementing Meta Pixel, Google Tag Manager, Google Analytics, and conversion tracking to measure campaign success accurately. I collaborate closely with marketing and creative teams to develop compelling ad copy, engaging creatives, and effective landing page strategies aligned with business goals. Additionally, I prepare detailed performance reports, provide actionable insights, and recommend optimization strategies to improve results across all advertising platforms. By staying updated with the latest digital marketing trends, platform policies, and best practices, I help deliver measurable business growth and ensure every campaign achieves its marketing objectives efficiently.