Nouman Khalid

Graphic & Fashion Designer

Harwage Fashion (SMC-Private) Limited

Apr 2023 - Present • 3 yrs 4 mos

I manage the creative and merchandising aspects of Western apparel and accessories production, from concept development to final delivery. My role bridges design innovation with product marketability, ensuring that each collection meets brand standards and customer trends. Key Responsibilities & Achievements: 🎨 Design & Development: Created detailed tech packs, color palettes, and accessory concepts (e.g., hang tags, labels, buttons, and trims) to align with brand identity. 🧵 Merchandising Coordination: Collaborate with suppliers and production teams to source materials, monitor garment specifications, and ensure on-time delivery with consistent quality. 📦 Product Strategy: Analyze fashion trends, seasonal demands, and customer insights to develop accessories that complement apparel collections and drive retail engagement. 🤝 Cross-functional Communication: Maintain close coordination between the design, production, and marketing teams to ensure smooth workflow and consistent brand presentation. 📈 Impact: Contributed to the launch of multiple seasonal collections that met design quality targets and enhanced overall brand visibility and sales growth.