
Wright
Real estate Expert
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Expérience professionnelle
Marketing Automation Specialist
Home Buyer Blake • Freelance
Feb 2026 - Present • 5 mos
Challenge: A real estate team had a large contact database but struggled to stay connected with past clients and inactive leads. Their newsletter campaigns were inconsistent, and engagement rates were steadily declining. Solution: I cleaned and segmented the database, organized contacts based on lead type and engagement level, and implemented automated newsletter campaigns and nurture sequences to deliver relevant content consistently. Result: The team improved database organization, increased newsletter engagement, and reactivated dormant contacts through targeted communication and automated follow-up campaigns.
Real Estate CRM Specialist
Freedom Mortgage • Freelance
Jun 2025 - Present • 1 yr 1 mo
Challenge: A brokerage was receiving leads from Zillow, Realtor.com, Facebook Ads, and their website, but there was no structured follow-up process. Many leads were left unattended, resulting in missed opportunities and inconsistent communication. Solution: I configured lead routing rules, created SmartPlans for buyers and sellers, implemented automated email and SMS campaigns, and organized the CRM pipeline to ensure every lead received timely follow-up. Result: The brokerage established a streamlined lead management system, improved response times, and created a consistent follow-up process that increased lead engagement.
Real Estate Website & Seller Funnel Specialist
Freelancing Career • Freelance
Feb 2025 - Present • 1 yr 5 mos
Challenge: A real estate professional wanted to attract more homeowners interested in selling their properties but lacked a dedicated system for capturing seller leads. Solution: I designed a seller-focused landing page featuring home valuation requests, lead capture forms, market information, and compelling calls to action. The page was integrated with the CRM for automated follow-up. Result: The agent established a dedicated seller lead generation system, increased valuation requests, and created a streamlined process for nurturing potential sellers. Home Valuation Pages, Landing Page Design, CRM Automation, Lead Nurturing, Real Estate Funnels, Conversion Optimization, Website Design.