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Xavia Phan
@xavia_phan
Senior UXUI Designer
Vietnam
Vietnamien, Anglais
À propos de moi
I am a user-centric Senior UX/UI Designer with over 6 years of experience crafting intuitive, scalable digital products across SaaS, mobile apps, and e-commerce platforms. I specialize in establishing design systems, conducting user research, and optimizing end-to-end user journeys to increase engagement and streamline development.
Compétences
Xavia Phan
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Design de landing page
I will audit your landing page and redesign
Portfolio
Expérience professionnelle
Freelance UX/UI Consultant
Fiverr • Freelance
Dec 2022 - Present • 3 yrs 8 mos
Designed and shipped UI across 3 distinct B2B/B2C product lines — an F&B distribution management system, a salon management platform, and a customer loyalty rewards mobile app — each requiring different user models and business logic. Built and maintain a centralized Figma design system and component library, standardizing UI patterns across all active products and giving front-end developers a single source of truth for implementation. Run the full research-to-prototype cycle independently: user interviews, heuristic evaluations, and competitor benchmarking feed directly into wireframes and clickable Figma/Maze prototypes, shortening the loop between insight and testable design. Plan and execute usability testing per product cycle, using findings to prioritize and drive iterative UI changes rather than relying on stakeholder opinion alone. Act as the primary design partner to Business Analysts and Product Managers, translating ambiguous B2B requirements into structured end-to-end user flows before development begins — reducing the risk of late-stage rework. Sustained this scope of ownership while completing a BBA (2019–2023) part-time, managing concurrent academic and production deadlines.
