Seun Moka

Shopify Store Design

Halfday • Freelance

Jan 2026 - Jan 2026 • 0 mos

Worked on the Halfday Shopify store, a premium travel brand specializing in innovative luggage, garment duffels, carry-ons, totes, backpacks, and travel accessories. My focus was creating a polished, conversion-focused ecommerce experience that communicates the functionality and value of Halfday’s products while making it easy for customers to discover the right travel solution. I worked across Shopify store design, homepage structure, product merchandising, collection organization, navigation, promotional sections, and responsive UX. Product benefits and use cases were presented clearly to help shoppers understand the unique value of the 2-in-1 garment bag concept. I also applied CRO principles through strategic calls-to-action, product recommendations, customer reviews, promotional messaging, bundle offers, trust elements, and simplified shopping journeys. For Shopify SEO, I focused on logical collection architecture, product organization, content hierarchy, and search-friendly ecommerce structure to support organic product discovery. The store was also structured to support Google Shopping, Meta Ads, social media marketing, email campaigns, retargeting, seasonal promotions, and customer retention. Key Skills: Shopify Store Design | Shopify Designer | Shopify Theme Customization | Shopify SEO | CRO | Ecommerce UX/UI | Product Page Optimization | Collection Setup | Responsive Design | Product Merchandising | Email Marketing | Social Media Integration | Google Shopping | Meta Ads | Conversion Optimization | Ecommerce Development

Shopify Store Design

Piccalio • Freelance

Aug 2025 - Sep 2025 • 1 mo

Worked on the Shopify store for Piccalio, a modern children’s furniture and play brand offering thoughtfully designed products that encourage creativity, independence, and active play. My focus was creating a clean, playful, and conversion-focused Shopify experience that speaks to parents while showcasing the functionality, quality, and design of each product. I worked on Shopify store design, including homepage structure, collection organization, product presentation, navigation, promotional sections, visual hierarchy, and responsive layouts. Products were organized into clear shopping paths to help parents quickly discover furniture, play equipment, and accessories based on their children’s needs. I applied CRO principles through clear calls-to-action, product benefits, trust-building content, reviews, strategic merchandising, and simplified customer journeys designed to move shoppers from discovery to checkout. For Shopify SEO, I structured products, collections, navigation, headings, and content around relevant search intent to support organic visibility and easier product discovery. I also considered the store’s wider marketing strategy, including Google Shopping, Meta Ads, Instagram, Pinterest, email marketing, brand strategies, seasonal campaigns, and customer retention. Key Skills: Shopify Store Design | Shopify Designer | Shopify Theme Customization | Shopify SEO | CRO | UX/UI Design | Product Page Optimization | Collection Setup | Responsive Design | Ecommerce Merchandising | Email Marketing | Social Media Integration | Google Shopping | Meta Ads | Conversion Optimization | Shopify Development