
Yigi
Marketing Lead
Compétences

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Portfolio
Expérience professionnelle
Marketing Lead
Lindström • Temps plein
Jan 2026 - Present • 9 mos
Leading Lindström’s end-to-end marketing activities by defining market positioning, shaping messaging, and driving demand across digital, content, and field marketing channels, for Turkish market.
Marketing Coordinator
Lely • Temps plein
Oct 2022 - Dec 2025 • 3 yrs 2 mos
. Led end-to-end marketing activities across Türkiye and South East Europe markets (Serbia, Bulgaria, Greece, Croatia, Slovenia, Romania), aligned with global brand guidelines and local market needs. . Planned, executed, and optimized lead generation, awareness, and retargeting campaigns using Google Ads, Meta Ads, etc. . Built product-focused marketing strategies for robotic milking systems, automated feeding solutions, and barn automation technologies. . Developed SEO-oriented content strategies, including landing pages, blog articles, meta titles/descriptions, and keyword structures to support organic growth. . Localised messaging, visuals, and campaign structures based on regional customer behavior, market maturity, and cultural differences. . Supported event-driven marketing (farm events, customer meetings, exhibitions) with integrated online and offline campaigns. . Coordinated content production for social media, YouTube, newsletters, and campaign assets, ensuring consistency across channels. . Worked closely with sales and technical teams to align marketing messaging with real field insights and farmer needs. . Managed multi-country campaign calendars and priorities simultaneously while maintaining brand consistency. . Analysed campaign performance metrics (CTR, CPL, engagement, lead generation) to continuously improve results. . Adapted global campaigns into locally relevant executions without diluting brand positioning. . Contributed to brand awareness initiatives in regional markets.
Digital Marketing Specialist
Olgu Medya • Temps plein
Dec 2020 - Oct 2022 • 1 yr 10 mos
. Managing and planning digital marketing campaigns on advertising platforms such as Google, Yandex, Bing, FB & Instagram and developing and implementing SEO and PPC strategies . Creating web sites for our clients on CMS’ such as Wordpress and where needed, helped with HTML/CSS . Graphic design and video editing works for our clients in online and offline platforms . Market research for our customers in their online competition . Managing e-commerce platforms for listings and sales, helping operation processes for our clients