Zakias Asif

Graphic Designer

KIMS Technical Institute Chakwal • Temps plein

Aug 2025 - Present • 9 mos

Graphic Designer | KIMS Technical Institute Chakwal [Insert Dates, e.g., 2025 – Present] Brand Identity & Marketing: Developed and maintained the visual identity of the institute, creating a professional image that increased student inquiries and brand recognition in the Chakwal region. Academic Promotion: Designed high-impact promotional materials, including Flyers, Brochures, and Banners, to advertise specialized technical courses and diplomas. Social Media Visuals: Created engaging content for Facebook and Instagram marketing, focusing on student testimonials, course highlights, and event coverage. AI-Enhanced Design: Utilized advanced AI image editing tools to quickly produce modern, tech-focused graphics that reflect the institute’s forward-thinking curriculum. Event Branding: Produced all visual assets for seminars, workshops, and certification ceremonies, ensuring a cohesive and professional look for all institute events.

Freelance Graphic Designer

Social Media • Freelance

Jan 2022 - Present • 4 yrs 4 mos

Freelance Social Media Designer | Remote [Insert Dates, e.g., 2021 – Present] Custom Content Creation: Designed high-engagement posts, carousels, and stories for diverse brand platforms, tailoring visuals to specific target audiences. Strategic Branding: Developed cohesive visual aesthetics that improved brand recognition and increased follower engagement rates for small business clients. AI-Enhanced Efficiency: Utilized AI tools for rapid image editing and asset generation, cutting production time while delivering high-quality, professional results. Ad Campaign Design: Created scroll-stopping graphics for Facebook and Instagram Ads, driving traffic and improving conversion rates for clients. Client Collaboration: Managed client relationships remotely, translating project briefs into successful visual campaigns while meeting tight deadlines.

Graphic Design

HSBC • Temps plein

Jun 2024 - Mar 2025 • 9 mos

Strategic Design Partner | HSBC (Contractual) Managed and executed large-scale visual communication projects for one of the world’s largest banking and financial services organizations. Our role focused on maintaining brand integrity while delivering modern, accessible design solutions across global markets. Brand Stewardship: Ensured 100% alignment with HSBC’s global brand guidelines across digital and print platforms. Data Visualization: Transformed complex financial data and annual reports into clean, digestible, and engaging infographics. Multi-Channel Campaigns: Developed high-impact assets for internal corporate communications and external B2B marketing. Key Achievement: Successfully streamlined the visual delivery for cross-border regional campaigns, ensuring consistency in high-stakes financial environments.