Zayan E

Product Designer, Growth

Carry1st • Temps plein

Dec 2024 - Dec 2025 • 1 yr

Designed and launched the Public Promo Codes feature, surfacing active discounts directly at checkout and driving a ~3x increase in new customer conversions within two weeks post-launch. The feature attracted high-AOV users (46%), achieved a $0.51 CAC organically, and maintained suspicious activity below 6% while doubling GMV and transaction volume. Initiated and shipped the Retention Mission campaign targeting first-time buyers, encouraging a second purchase, led to a +21% WAU increase and 51% 1-week return rate, with CRM flows outperforming control by +5.6pp (email: 16.4% vs. 10.8%). Conducted 22+ user interviews and usability tests to uncover why first-time users drop off, informing improvements across UX, CS, and marketing. Contributed to a design system of +1000 components Redesigned the NPS survey UX, raising scores from ~30 to 69.8 and engagement to 91.6%, improving user sentiment across touchpoints.

Product Designer

ensvision.com • Temps plein

Aug 2022 - Oct 2023 • 1 yr 2 mos

Led the complete redesign of ensvision.com a leading ENS marketplace, improving user satisfaction and platform performance. Impact: Designed a streamlined domain management and bulk search feature, reducing task completion time by 40% and enhancing overall usability. Outcome: These design improvements directly contributed to a $2M funding round led by 1confirmation, increasing investor confidence and platform scalability. Collaborated with cross-functional teams to develop a consistent design system, ensuring alignment across all touchpoints