
Zohaib Ashraf
Meta Ads Specialist
Compétences

Voir mes services

Expérience professionnelle
Meta Ads Specialist
Defyscale • Temps plein
Sep 2026 - Present • 1 mo
Meta Ads Specialist with 3+ years of hands-on experience managing Meta advertising campaigns for eCommerce and service-based businesses in Pakistan. Key experience & achievements: ✓ Managed 40M+ PKR in Meta ad spend across multiple eCommerce and service-based businesses. ✓ Experienced in Lead Generation, eCommerce Sales, Retargeting, Creative Testing, Audience Research, and Campaign Optimization. ✓ Currently working as a Meta Ads Specialist at DefyScale, managing campaigns for multiple B2C and B2B clients in the U.S market. ✓ Manage campaigns across industries including eCommerce, insurance, jewelry, and service-based businesses. ✓ Handle campaign strategy, audience targeting, budget allocation, creative testing, performance analysis, and ongoing optimization. ✓ Helped an insurance client reduce CPL from approximately $8–$9 to $4–$5 by identifying weak creative performance, testing multiple static ad variations, and optimizing around stronger-performing creatives. ✓ Regularly monitor CPL, CPA, CTR, CPM, conversion rates, ROAS, and overall campaign performance to identify optimization opportunities. Core Skills: Meta Ads • Facebook & Instagram Ads • Lead Generation • eCommerce Advertising • Creative Testing • Audience Research • Retargeting • Campaign Optimization • Budget Management • Performance Marketing