Zan V

Second Meta ads project with Zan. This account had nine campaigns competing for the same buyers, and he reduced it to a structure our team could actually manage. CPA settled from about $39 to under $30 in the first two weeks, with clearer reporting for the client. I liked that he fixed the overlap before asking us to raise spend.

Was burning through budget with terrible results. Zan found that most of my money was going to audience network placements that weren't converting at all. Cut those out and my cost per sale dropped significantly. Really helpful.

Zan built out our Meta ads account from scratch and had two campaigns live within a few days. By day 10 we were sitting at a 2.16x ROAS and a $36 CPA, which is solid for a pixel with no history behind it. He chose the audiences carefully and the creative direction he gave us meant we weren't guessing... Tout afficher

Hired Zan to sort out our Meta ads and he turned it around quickly. CPA came down from around $44 to $31 and we went from sitting under 2x ROAS to 2.7x on basically the same budget. He reworked the whole account and finally got our testing process working, which is exactly where we'd been stuck. Genuinely good work, we're keeping him on as we scale.

Zan went through the entire ad account before changing anything, then rebuilt the campaign structure so prospecting and retargeting were properly split out. The report he sent over was straightforward to pass on to our client. ROAS was already up in the first week from the new targeting and creative tests. Good process, we'll be back for the next account.